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Programmatic advertising is the automated process of purchasing and selling online ads. The buying and selling of ad space happens in real-time through an automated system called a Demand Side Platform (DPS). This method gives advertisers the ability to place ads across multiple channels with little human interaction.
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In defence of programmatic advertising. Programmatic display advertising remains a major revenue stream for many publishers. According to 2019 report from Zenith Media, around two-thirds of.
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